Privacy Policy

1. Introduction

Growthline Systems ("we", "us", or "our") respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect your information when you interact with our website, forms, AI communication systems and services.

1.1 Data Controller

Growthline Systems (operated by Axel Östling, sole trader) is the data controller responsible for processing your personal data under applicable data protection laws.

2. Information We Collect

Depending on how you interact with us, we may collect:

Personal Information

• Name
• Email address
• Phone number
• Company or business name
• Business information
• Monthly call volume
• Information you voluntarily submit through forms, emails or phone calls

Technical Information

We may automatically collect limited technical information such as:

• IP address
• Browser type
• Device information
• Operating system
• Pages visited
• Referral information
• General website usage information

Website interactions and advertising measurement data (such as pages visited, buttons clicked and conversion events) may also be collected through the Meta Pixel, subject to your cookie preferences.

3. How We Collect Information

We collect information when you:

• Submit a contact form on our website
• Book a demo through Calendly
• Contact us by phone, SMS or email
• Communicate with our AI receptionist or automated systems
• Become a customer
• Interact with our website

Some information may also be collected automatically through cookies and similar technologies.

4. How We Use Your Information

We use your information to:

• Respond to enquiries
• Schedule demonstrations and appointments
• Provide our services
• Deliver AI-powered communications
• Configure and support customer accounts
• Improve our services and website
• Maintain security and prevent misuse
• Comply with legal obligations
• Communicate regarding support or account matters

We only process personal information where we have a lawful basis for doing so.

5. AI, SMS & Phone Communications

By submitting your phone number or contacting us, you consent to receive communications from Growthline Systems where permitted by law.

These communications may include:

• Phone calls
• AI-assisted phone calls
• Automated voice systems
• SMS/text messages
• Emails

Our AI systems may answer calls, schedule appointments, qualify leads, provide information and communicate on behalf of Growthline Systems or, where applicable, our clients.

Message Information

• Message frequency may vary.
• Message and data rates may apply.
• Consent is not a condition of purchase.

Opt-out

You may opt out at any time by:

• Replying STOP to SMS messages.
• Replying HELP for assistance.
• Contacting axel@growthlinesystems.com.

All communications identify Growthline Systems where appropriate.

6. Legal Basis for Processing

Where required under applicable law, we process your personal information on one or more of the following legal bases:

• Your consent
• Performance of a contract
• Legitimate business interests
• Compliance with legal obligations

7. Sharing Your Information

We do not sell your personal information.

We only share information with trusted third-party providers where necessary to operate our services, including:

• GoHighLevel
• Twilio
• Vapi
• Airtable
• n8n
• Calendly
• Meta Platforms — used for advertising measurement, conversion tracking, campaign optimisation and website performance measurement via the Meta Pixel.

These providers process information on our behalf and are required to protect your information in accordance with applicable laws and their contractual obligations.

Some providers may process information outside the European Economic Area (EEA). Where this occurs, we rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) or other lawful transfer mechanisms where required.

8. Data Security

We implement reasonable technical and organisational measures to protect your personal information against unauthorised access, disclosure, alteration or destruction.

However, no internet-based service can guarantee complete security, and therefore we cannot guarantee absolute protection.

8.1 International Transfers

Your information may be transferred to countries outside the European Union or EEA where our service providers operate.

Where required, appropriate safeguards are implemented to protect your personal information.

9. Data Retention

We retain personal information only for as long as necessary to:

• Provide our services
• Respond to enquiries
• Meet legal obligations
• Resolve disputes
• Enforce our agreements

When information is no longer required, it is securely deleted or anonymised where appropriate.

10. Your Rights

Depending on your location, you may have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion
• Restrict processing
• Object to certain processing activities
• Withdraw consent where processing is based on consent
• Request data portability where applicable

To exercise any of these rights, contact axel@growthlinesystems.com.

You may also lodge a complaint with your local data protection authority.

11. Cookies and Similar Technologies

Our website currently uses:

• Essential cookies
• Functional cookies
• Calendly cookies
• Security cookies
• Analytics technologies
• Meta Pixel for advertising measurement and conversion tracking

Meta Pixel helps us understand website usage, improve our advertising campaigns and measure conversions such as demo interactions and consultation bookings.

For more information, please refer to our Cookie Policy.

12. Third-Party Websites

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices or content of third-party websites.

We encourage you to review their privacy policies before providing personal information.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page together with an updated "Last updated" date.

14. Contact Information

If you have any questions regarding this Privacy Policy or how your information is processed, please contact:

Growthline Systems
Operated by Axel Östling (sole trader)
Sweden
Email: axel@growthlinesystems.com
Website: https://growthlinesystems.com